Case Study 8: Launching and Scaling a Healthcare Staffing Agency to $1.2M in Year One

Industry: Healthcare Staffing (RNs & CNAs)
Engagement Type: End-to-End Operations Buildout
 

The Challenge

A founder set out to launch a healthcare staffing agency serving long-term care facilities but needed a complete operational infrastructure—from hiring and scheduling to sales coordination and daily execution.
There were no systems, no workflows, and no internal ops team in place.
 

The RNR Approach

RNR built the agency’s operations from the ground up, acting as the day-to-day operational engine:
Workforce & Scheduling Infrastructure

• Designed the scheduling model for RNs and CNAs

• Implemented a scheduling platform that allowed staff to self-select shifts

• Created visibility for both internal teams and facility partners

Hiring & Field Operations

• Built the hiring, interviewing, and onboarding process

• Established follow-up protocols for clinicians working in long-term care facilities

• Created performance and communication standards for field staff

Contracts & Client Operations

• Developed contracts and operational agreements with facilities

• Established monthly outreach workflows to collect upcoming staffing needs

• Created standardized messaging for facility communication

Sales & Marketing Alignment

• Worked directly with sales and marketing to support facility acquisition

• Ensured operational capacity aligned with demand before onboarding new clients
   

Results

• $1.2M in gross revenue in the first year

• Fully operational staffing model with scalable systems

• Predictable scheduling and staffing fulfillment

• Strong relationships with long-term care facility partners

• A repeatable framework ready for growth
   

Outcome: A fully functioning healthcare staffing agency launched and scaled without operational guesswork.